World Traveller Media
A global travel information platform for Chinese elites
Founded in 2000, World Traveller is China's only media group in the travel industry that incorporates TV, magazine, guidebook, website, wireless WAP and Members' Club, integrates world's travel information and industry resources to provide top Chinese travellers with the most professional, up-to date, comprehensive and practical outbound travel information, products and service.
With the globalization in economy and culture, the year-on-year growth rate on outbound Chinese tourists number is over 20%.These all strongly proclaimed the emergence of a new travel concept to go further and enjoy more freedom. Put together the most distinguished domestic travel correspondents, writers, photographers and TV crew, we set out for different parts of the world to create exclusive contents. With their footprints left on over 100 countries, World Traveller has grown into China's leading media group in the travel sector.
Since its foundation, World Traveller has been receiving an all-out support from tourism offices, top hotels and airlines. Besides, with a dedicated effort of photographers, writers, historians, cultural and heritage experts from all over the world, we boast a strong and professional producing group to offer Chinese tourists with information more authoritative, professional and practical.
From prints to TV, from traditional media to new media, from brand establish-ment to interactive marketing, from advertising strategy to brand integra-tion. With a focus on industry information and incorporates media resources, World Traveller is forging a comprehensive and multi-aspect media resource platform with a core value of integrated marketing to provide a one-station marketing solution for top brands, high and medium level durable goods as well as fast moving consumer goods brands in the travel industry.